We Are a Very Tight-Knit Team With a Passion For PPC and a Commitment To Treat Each Other And Our Clients Like Family, Maintaining This Attitude And Focus to Earns us a Reputation Second To None.
Have you heard about pay per click (also known as PPC or paid search), but aren’t entirely sure what it is? Or maybe you’re wondering if PPC advertising is right for you? If so, you’ve come to the right place! On this page, you will discover what PPC is, plus important PPC basics to help you see why business around the world are making huge revenues off of PPC ads. If you’re looking for PPC management directly, please contact us so that we can help you get your ads on track right away.
Keep in mind that pay per click advertising can be very complex. If your PPC campaigns are not set up properly, you’ll quickly find out how easy it is to spend money on ads without seeing any leads or sales. While this article will be a useful guide for those new to pay per click, we here at SEO Inc. strongly recommend looking into a PPC Management solution, which is more cost effective for most businesses. PPC helps your target market find you, as opposed to you trying to find them. Your advertising is visible, 24 hours/day for every day of the year to an international audience. That means your website can reach people in areas that traditional marketing cannot.
AdWords allows you to create and customize your ads, but how are you supposed to get your ads up there once they’re made? PPC ads use keywords (and some other targeting) to ensure that only qualified searchers end up viewing the ad. Whenever someone completes a Google search, there’s an auction that happens if an ad is eligible to be shown. Every ad has a bid attached, and that bid price (plus some quality factors) determines what order the ads are shown, and how much each advertiser pays for an ad click.
Our Pay-Per-Click (PPC) management service includes the following components
- PPC search campaign strategy
- Keyword research and selection
- Ad creative development
- Campaign set-up
- Bid management and ROI tracking
- Landing page optimization and development
- Campaign management and analysis